\n
Portugal captain Cristiano Ronaldo could face punishment from UEFA amid accusations of \u2018ambush marketing\u2019 during their Euro 2024 clash against Slovenia.<\/p>\n
Ronaldo\u2019s heart rate data after the last 16 fixtures was published by the wearable fitness technology company, WHOOP.<\/p>\n
WHOOP has Ronaldo as an investor and a brand ambassador.<\/p>\n
The 39-year-old could be seen wearing a WHOOP device under a bandage on his left wrist, from which the company obtained his heart rate data.<\/p>\n
Ronaldo and WHOOP are not official UEFA sponsors at Euro 2024.<\/p>\n
The ex-head of global sponsorships at Visa and Coca-Cola, Ricardo Fort, has now urged UEFA to fine them over the incident.<\/p>\n
\u201cThis chart has been circulating today,\u201d Fort wrote on X.<\/p>\n
\u201cCristiano and WHOOP is ambush marketing to Euro 2024. It is illegal and both the player and the company should be fined.\u201d<\/p>\n
Euro 2024: UEFA urged to punish Cristiano Ronaldo<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Portugal captain Cristiano Ronaldo could face punishment from UEFA amid accusations of \u2018ambush marketing\u2019 during their Euro 2024 clash against…<\/p>\n","protected":false},"author":1,"featured_media":40138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5556,2713,15,160,2543],"tags":[1279,5561,2716,180,2467,3821,201,2548,17102],"class_list":["post-40137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cristiano-ronaldo","category-euro-2024","category-news","category-sport","category-uefa","tag-1279","tag-cristiano","tag-euro","tag-news","tag-punish","tag-ronaldo","tag-sport","tag-uefa","tag-urged"],"yoast_head":"\n
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