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Pepsi, a global beverage leader, has officially unveiled its new logo and visual identity in Nigeria. This marks a significant step forward for the brand, signifying its commitment to innovation, creativity, and continued cultural relevance.<\/p>\n

To celebrate the launch, Pepsi orchestrated a captivating digital spectacle, transforming two of Nigeria\u2019s most recognizable landmarks \u2013 the National Theatre in Lagos and the Abuja City Gate. Utilizing stunning digital animation, the brand brought its new identity to life, showcasing its iconic bottle emerge from the top of the Lagos masterpiece, while the City Gate welcomed the arrival of the new label.<\/p>\n

\u201cThis brand refresh transcends not only a simple logo update but signifies the dawn of a new era for Pepsi,\u201d states Marius Vorster, Marketing Director, PepsiCo West, East, and Central Africa. \u201cThrough the transformation of iconic landmarks and the creation of captivating virtual experiences, we are reaffirming our commitment to innovation, creativity, and fostering deep cultural connections.\u201d<\/p>\n

Further speaking on the iconic development of the brand, Norden Thurston, the Chief Marketing Officer, Seven-Up Bottling Company, said, \u201cThe visual identity refresh is coming at a pivotal time from brand Pepsi, as the new look strategically draws equity from Pepsi\u2019s past whilst incorporating modern elements to create a new look that is unapologetically contemporary and undeniably Pepsi.<\/p>\n

\u201cThis new look and color palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi color scheme, whilst the new signature Pepsi pulse evokes the \u201cripple, pop and fizz\u201d of Pepsi-Cola\u2013 moving in time to the beat of the music, the roar of the crowd and the heartbeat of culture.\u201d<\/p>\n

The GM Marketing, Seven-Up Bottling Company, Segun Ogunleye, added \u201c The new logo aims at dialing up brand distinction, deepening influence and appeal whilst further driving connection with our Naija consumers leveraging iconic landmarks such as the National Theatre, Lagos, and the Abuja City Gate. As our customers and consumers interact with the new look at different touchpoints nationwide, we assure them of the same quality and refreshing experience.\u201d<\/p>\n

The design also aesthetically captures Pepsi\u2019s deep-rooted connection to pop culture, reflecting its connection with music, lifestyle, and football. Key design elements include: The Pepsi globe and wordmark unite to fit into various settings and emphasize the distinctive Pepsi branding; An updated colour palette introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi color scheme.<\/p>\n

Others key elements: A new visually distinct label, which heroes the iconic Pepsi logo as an accessible brand for all; A modern, custom typeface reflects the brand\u2019s confidence and unapologetic mindset; The signature Pepsi pulse brings the rhythm and energy of music, an essential and continuing part of the Pepsi legacy.<\/p>\n

Pepsi is a contemporary brand, rich in history, heritage, and is a classic example of a brand that has consistently reinvented itself for 125 years. This commitment to innovation and quality refreshment has always allowed Pepsi to remain Naija\u2019s number-one choice of cola and a constant refreshment present in people\u2019s lives.<\/p>\n

Pepsi is produced in Nigeria by Seven-Up Bottling Company Ltd, a leading manufacturing business, alongside other global brands such as 7Up, Mirinda, Teem, Mountain dew, Rockstar Energy Drink, Lipton Ice Tea, H2oh and Aquafina Premium drinking water.<\/p>\n

Pepsi unveils new visual identity with takeovers of iconic landmarks in Lagos, Abuja<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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