\n
Nollywood actor Jidekene Achufusi has said awards should not be the only motivation for creatives.<\/p>\n
He stated this in a recent interview with Arise TV while reacting to being snubbed by the organisers of the African Magic Viewers Choice Awards, AMVCA.<\/p>\n
The host asked, \u201cWhat do you think about the nominations for AMVCA? Where you a bit upset about the snub?\u201d<\/p>\n
Jidekene replied, \u201cWell, experience teaches you that everytime there is always going to be a generational shift. Sometimes, the people who do these awards have targets. It could be, \u2018Let\u2019s make sure we bring on new people or let\u2019s make sure the veterans know that we see them.\u2019 It could also be, \u2018Last year we went that way, this year let\u2019s go this way.\u2019 I don\u2019t know what they think about when they make the selections that they make. But I do believe that collectively, there would always be news about whatever selections that they made.<\/p>\n
\u201cSo my advice would be, it is a win win for everybody. Whatever your motivations are, it shouldn\u2019t be limited to awards because at the end of the day, if you made good films or you are getting better roles than you did last year, you are winning. And our real focus is to feed the Nigerian film market. Not necessarily about who is where or who is not where.\u201d<\/p>\n
Awards shouldn\u2019t be only motivation for creatives \u2013 Actor Jidekene<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Nollywood actor Jidekene Achufusi has said awards should not be the only motivation for creatives. He stated this in a…<\/p>\n","protected":false},"author":1,"featured_media":25273,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,13283,15],"tags":[171,13284,180],"class_list":["post-25272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-jidekene","category-news","tag-entertainment","tag-jidekene","tag-news"],"yoast_head":"\n
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