{"id":19379,"date":"2024-02-27T22:02:55","date_gmt":"2024-02-27T22:02:55","guid":{"rendered":"https:\/\/nigerdeltanews.ng\/ojirehprime-rebrands-as-pryme-plans-expansion-to-europe-central-asia\/"},"modified":"2024-02-27T22:02:55","modified_gmt":"2024-02-27T22:02:55","slug":"ojirehprime-rebrands-as-pryme-plans-expansion-to-europe-central-asia","status":"publish","type":"post","link":"https:\/\/nigerdeltanews.ng\/ojirehprime-rebrands-as-pryme-plans-expansion-to-europe-central-asia\/","title":{"rendered":"OjirehPrime rebrands as Pryme, plans expansion to Europe, Central Asia"},"content":{"rendered":"
\n

Nigerian fintech OjirehPrime has changed its name to Pryme to better position itself in line with its vision to become a global banking platform for Africa\u2019s Gen Z. This is part of a strategic move in preparation for the official launch of its product in the UK market and subsequent expansion plans across Europe and Central Asia.<\/p>\n

The new development comes as the company, which is well-known for its unique digital banking solutions, starts the process of obtaining a banking license in Europe. This would allow them to reach an additional 12 million Africans living in Europe, with 5.8 million of them being Nigerians.<\/p>\n

Founded in 2018, Pryme has become a trailblazer in the fintech sector, offering cutting-edge digital banking services that include access to loans and savings facilities.<\/p>\n

Edoka Idoko, the founder and CEO of Pryme, who announced the change of name in a statement on Monday, said, with over 1 million downloads and an impressive 250,000 monthly active users, the company is experiencing a robust 20% month-on-month growth rate.<\/p>\n

Idoko further revealed that Pryme currently processes a staggering N30 billion in transactions on a monthly basis, translating to an annual recurring revenue of $1.5 million.<\/p>\n

He recalled that in 2023 alone, Pryme facilitated N330 billion worth of transactions, totaling 980,987 transaction counts.<\/p>\n

\u201cPryme has always been part of our plans, and originally it was supposed to be Prime, but we needed that touch of creativity, hence the introduction of \u2018y\u2019,\u201d Idoko said.<\/p>\n

In a move towards growth and innovation, Pryme announced its intention in July 2023 to embark on a new funding round with the aim of raising a substantial $21 million to fund her next phase of growth.<\/p>\n

Looking beyond the European market, Idoko added that Pryme has set its sights set on entering the Asian market, with a special focus on Uzbekistan.<\/p>\n

Idoko said Uzbekistan has a fertile tech ecosystem, strong governmental support for the sector, and strategic positioning for the Asian market.<\/p>\n

\u201cUzbekistan has a fast-growing tech environment, government support for the sector, and its market handshake with other economies,\u201d Idoko said.<\/p>\n

Pryme (formerly OjirePrime) is a mobile only banking app that offers a wide range of convenient features, including a fast and free inter-bank transfer service, innovative savings with up to 20% interest, airtime and bill payment options, and an exceptional user experience overall. Savings accounts are powered by Solid Allianze Microfinance Bank, a 10 year old and licensed MFB with deposits insured by the NDIC.<\/p>\n

Download Ojireprime App<\/p>\n

Start by downloading the Ojireprime app (available on both Android and iOS).<\/p>\n

Sign Up<\/p>\n

Android: https:\/\/bit.ly\/3PlOAq3<\/p>\n

Apple: https:\/\/apple.co\/3UWGFTw<\/p>\n

Get in contact with us<\/p>\n

Email: support@ojirehprime.com<\/p>\n

Website: www.ojirehprime.com<\/p>\n

Head Quarters<\/strong><\/p>\n

Tramshed Tech Innovation Station<\/p>\n

Old Station Building,<\/p>\n

Queensway, Newport.<\/p>\n

NP20 4AX<\/p>\n

United Kingdom<\/p>\n

Nigerian Office<\/strong><\/p>\n

12, Montgomery road<\/p>\n

off Herbert Macaulay,<\/p>\n

Yaba.<\/p>\n

Lagos State<\/p>\n

Nigeria.<\/p>\n

OjirehPrime rebrands as Pryme, plans expansion to Europe, Central Asia<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nigerian fintech OjirehPrime has changed its name to Pryme to better position itself in line with its vision to become…<\/p>\n","protected":false},"author":1,"featured_media":19380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11406,5841,15,11407,499,496],"tags":[11408,627,5842,180,11409,503,501],"class_list":["post-19379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-central-asia","category-europe","category-news","category-ojirehprime","category-promoted","category-sponsored","tag-asia","tag-central","tag-europe","tag-news","tag-ojirehprime","tag-promoted","tag-sponsored"],"_links":{"self":[{"href":"https:\/\/nigerdeltanews.ng\/wp-json\/wp\/v2\/posts\/19379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nigerdeltanews.ng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nigerdeltanews.ng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nigerdeltanews.ng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nigerdeltanews.ng\/wp-json\/wp\/v2\/comments?post=19379"}],"version-history":[{"count":0,"href":"https:\/\/nigerdeltanews.ng\/wp-json\/wp\/v2\/posts\/19379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nigerdeltanews.ng\/wp-json\/wp\/v2\/media\/19380"}],"wp:attachment":[{"href":"https:\/\/nigerdeltanews.ng\/wp-json\/wp\/v2\/media?parent=19379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nigerdeltanews.ng\/wp-json\/wp\/v2\/categories?post=19379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nigerdeltanews.ng\/wp-json\/wp\/v2\/tags?post=19379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}