The Nationwide League One (NLO) is set to seal a multi-million sponsorship deal and partnership with two foreign service providers.
The league made the announcement on their X handle.
The NLO chairman, Silas Agara, said sponsorship deal is expected to run for four years, with the aim for grassroot football development in Nigeria.
“We are happy with the several brands that have shown interest in the NLO in the last few months, as we want the NLO to grow to become a global phenomenon as the most successful grassroot football league across Africa,” he stated
“One of our partners, is a lottery company licensed by the Nigeria Lottery Commission; they will be NLO Title Sponsors. We have agreed on a four year sponsorship deal. And we shall unveil them on Thursday March 14, 2024.
“One of them is a service provider- a Croatian based sports tracking platform with over 25 million active monthly users worldwide. This is very good for our clubs.
“No monetary value involved, but on share benefits on developing our league, and we have agreed to work with them.
“The NLO sees this as a good avenue for club development and another source of revenue stream for the clubs in NLO, The nation’s third-tier domestic football league sees them as Development Partner and we have agreed to allow them access to our data. The benefits to NLO is on revenue sharing when the data are being sold, we have a device to monitor what they do with our data.”
The 2024 NLO season is expected to kick-off on April 13.
NLO to seal multi-million naira sponsorship deal
