The Musical Society of Nigeria (MUSON) hosted an enlightening music business masterclass for its students at the MUSON Center in Lagos. Sponsored by MTN Foundation, the event aimed to equip the next generation of musicians with the knowledge to navigate the evolving landscape of the music industry.
The masterclass was led by Sowari Akosionu, Head of Marketing and Partnerships at Mdundo, a leading music streaming platform in Africa. Sowari broke down the intricate details of how musicians can monetize their work across various digital channels, including music streaming services and social media platforms.
With the entire first and second-year MUSON students in attendance, the masterclass delved into the importance of maximizing one’s digital footprint and leveraging content marketing strategies to build a sustainable music career in the modern era.
Throughout the session, Sowari emphasized the power of collaboration, encouraging students to support one another’s artistic endeavors rather than viewing their peers as competitors. “Collaboration is key, there is strength in numbers. You are not competing against each other; you are instead collaborating. This is the key to unlocking future and present opportunities,” she advised.
The students demonstrated keen interest in learning how to navigate the digital music landscape effectively, positioning themselves for success in an industry that increasingly relies on online presence and savvy marketing tactics.
Organized by MTN Foundation, the masterclass reflects the telecom giant’s commitment to fostering the growth of the Nigerian music industry and empowering aspiring artists with the tools and knowledge required to thrive in the digital age.
Mdundo’s commitment to capacity building and growing new talent on the continent was also highlighted during the session. Sowari underscored Mdundo’s dedication to nurturing young talent and providing them with the resources and opportunities needed to flourish in the competitive music industry. This aligns with Mdundo’s broader mission to support the African music ecosystem by offering a platform that not only showcases artists but also educates them on how to leverage digital tools for career advancement.
As the music business continues to evolve, initiatives like this MUSON masterclass play a crucial role in equipping the next generation of musicians with the skills necessary to navigate the complexities of the industry and unlock their full potential.
About Mdundo.com
Mdundo.com is one of Africa’s leading music streaming platforms, dedicated to bringing the best of African music to a global audience. Founded in 2013, Mdundo has rapidly grown to become a pivotal player in the African music industry, offering a vast library of songs from both established and emerging artists across the continent.
In addition to providing a platform for music consumption, Mdundo is deeply committed to empowering artists. The company offers various tools and resources to help musicians monetize their work, grow their fan base, and enhance their digital presence. By facilitating direct artist-to-fan interactions and offering insightful data analytics, Mdundo helps artists make informed decisions about their careers.
Mdundo’s mission goes beyond just music streaming; it is about nurturing the African music ecosystem. The platform actively engages in capacity-building initiatives, such as workshops and masterclasses, to educate artists on leveraging digital tools for career advancement. Through these efforts, Mdundo strives to support the next gene
Mdundo exec shares music business insights at MUSON masterclass
